I researched in the Administrative Technical College / Mosul, the technical master’s thesis specializing in business management techniques, tagged “The role of health marketing in enhancing the mental status of the customer: an analytical study of the opinions of a sample of customers of Al-Zahrawi Al-Ahly Hospital in Nineveh Governorate.”
The thesis presented by the student “Talaat Wazir Saeed Hussein” aimed to determine the role of health marketing in enhancing the mental status of the customer at Al-Zahrawi Al-Ahly Hospital in Nineveh Governorate, as health marketing was adopted as an “independent variable” expressed in its dimensions “service, price, promotion, distribution.” physical evidence, individuals, processes” and mental status “as a dependent variable” represented by its dimensions “perception, motives, desire).
Part of the discussion was attended by the Dean of the College, Assistant Professor Dr. Samir Taha Yassin, the Associate Dean for Administrative and Financial Affairs, Dr. Walid Ahmed Suleiman, heads of scientific departments, several faculty members, faculty members, and graduate students.
The study reached a set of conclusions that confirmed that the leaders of the surveyed organizations possessed a perception and understanding of the expressive dimensions of both health marketing and mental status, as well as the contribution of healthy marketing to enhancing mental status through the presence of correlation and moral influence between them.
The study concluded its endeavor with several proposals, the most prominent of which was the need for the organization to seek in the field of study to evoke the expressive dimensions of health marketing and to work on possessing the expressive dimensions of health marketing and adopting its important role in enhancing the mental status.
The discussion committee consisted of:-

1. Professor Dr. Dorman Suleiman Sadiq / Chairman.
2. Prof. Dr. Nagla Younes Mohamed / Member.
3. Assistant Professor Dr. Sawsan Ibrahim Rajab / Member.
4. Assistant Professor Buthaina Luqman Ahmed / member and supervisor