Under the patronage of the President of the Northern Technical University, Prof. Dr. Alia Abbas Ali Al-Attar, and under the supervision of the Dean of the Administrative Technical College, Assistant Professor Dr. Samir Taha Yassin, the Department of Business Administration Techniques – via the google meet platform – organized a workshop entitled (Marketing Excellence in Organizations) delivered by the instructor Heba Muhammad Hussein, and the workshop was attended by a number of teachers and affiliates from the Northern Technical University.

The workshop aimed to:

Introducing the concept of marketing excellence and its importance, and clarifying the sources and dimensions of marketing excellence.

The workshop recommended the following:

Marketing excellence is the highest degree of excellence and progress in organizations for their products and services in a way that exceeds their competitors through their exploitation and investment of the positive aspects and their internal strengths and their employment in managing their internal activities so as to create value in their performance, making them distinct and unique over other organizations.

Also, organizations’ possession of marketing excellence requires creativity and innovation by relying on marketing information systems based on mutual relations with customers by focusing on their needs and desires.