Under the patronage of the President of the Northern Technical University, Prof. Dr. Alia Abbas Ali Attar, and under the direct supervision of the Dean of the Kirkuk Technical Institute, the Department of Material Management Techniques at the Institute organized a scientific course entitled “The Role of Advertising in Activating Product Sale.” The lecture was delivered by Dr. Saad Abdul Qadir Hamid.

The course dealt with:

1. Advertising and the importance of advertisements
2. The difference between advertising and advertising
3. The importance of advertisements for companies and startups
4. What makes giant companies continue to make ads?

The course demonstrated the importance of advertisements in the process of supplying consumers and introducing them to the benefits that will accrue to them as a result of completing the purchasing process, through their ability to attract attention and thus arouse the interest of the buyer

The course aimed to:

All institutions seek to develop marketing strategies for them and then choose the appropriate advertising means and know which of these messages have the widest and best impact

The course concluded:

The effective role that advertising plays in the organization is the reality of intense competition experienced by institutions and the constant desire to obtain a share in the market that enables them to survive and continue, which necessitates the necessity of practicing advertising activity and bearing its costs in order to reach the specific and planned results whose effects are reflected sooner or later on acceptance The product in the market and increase its sales, and this can only be done through successful planning of advertising campaigns