Under the auspices of Prof. Dr. Aliaa al-Attar, the President of Northern Technical University, and the supervision of Dr. Abdulnasser Kashmola, the Dean of Mosul Technical Institute, the Department of Chemical and Petroleum Industries Technologies, in collaboration with the Technological Incubator Unit, organized a seminar titled “(Fundamentals of Digital Marketing).” The seminar began by covering a range of topics related to the concept of digital marketing, its importance in our current era, its tools, and its advantages, which include ease of reaching customers and its low cost compared to traditional marketing. It also addressed several disadvantages or risks that may accompany it due to a lack of awareness and cybersecurity threats. Furthermore, the seminar clarified the steps for building an effective digital marketing plan and discussed the challenges of implementing and disseminating digital marketing.