Northern Technical University Organizes a Workshop Titled: “Digital Marketing: The Link Between Your Major and the Job Market”.

Under the patronage of the esteemed President of Northern Technical University, Professor Dr. Alia Abbas Al-Attar, and under the supervision of the Assistant President for Scientific Affairs, Professor Dr. Omar Rafea Mahmoud, the Career Development, Employment, and Follow-up Division organized a training workshop titled “Digital Marketing: The Link Between Your Major and the Job Market.”
The workshop aimed to enhance the digital marketing skills of students and graduates, and to introduce them to effective ways of aligning their academic specializations with modern digital job opportunities. This initiative contributes to improving their readiness to enter the labor market equipped with relevant and in-demand skills.
The workshop covered several key areas, including an introduction to the fundamentals of digital marketing, the use of digital tools to build a professional identity, strategies for reaching target audiences, and practical examples demonstrating how academic disciplines can be connected to market demands.
At the conclusion of the workshop, participants emphasized the importance of integrating digital marketing skills into academic programs and holding continuous training sessions to strengthen students’ competencies, thereby increasing their employment prospects and entrepreneurial potential.