Kirkuk Technical Institute organizes a scientific course entitled “Excellence in Customer Service”.

Under the patronage of Dr. Aliaa Abbas Ali Al-Atar, President of the Northern Technical University, and under the supervision of Dr. Ashiti Mahdi Aref, Dean of the Institute, the Marketing Management Techniques Department organized a scientific course entitled “Excellence in Customer Service”.

The course was presented by:
– Dr. Sawsan Ibrahim Rajab
– Ms. Sara Sabah Khurshid
– Mr. Iyad Fadel Mohsen

The course covered the following topics:
– Who is the customer?
– Classifying customers
– How do individual customers differ from organizational customers?
The course emphasized that every person the organization deals with, whether from outside or inside the organization, should be considered a customer, and should be treated as a beneficiary of what the organization offers.

The course aimed to introduce:
– The concept of the customer and differentiate between internal and external customers.
– The difference between individual customers and institutional customers.
– The 80/20 rule.

The course concluded:
1- The customer is every person the organization deals with, whether from outside or inside the organization, and there are two types of customers that the organization may deal with:
– External customers: those who want to buy our products or deal with them.
– Internal customers: those individuals within your organization who rely on you to perform their tasks.

2- Classifying customers within the organization helps in achieving the following:
– Effective design of service programs.
– Using appropriate influence channels for each sector.
– Exploring opportunities arising from changes in service needs.
– Prioritizing service improvement programs.
– Developing loyalty.