Article in English name | Abstract | No |
Marketing Principles The objective of the course is to introduce the student to the marketing activities and the factors influencing them according to the requirements of the market. | Principles of Marketing Management | 1 |
To introduce students to the concepts and methods of scientific and technical correct in the management of materials and importance to the requesting parties and how to achieve the economic return of an organization. | Supply chain management | 2 |
To introduce students to the concepts and scientific foundations of Customer relations management and the objectives and uses of relations in the field of administrative and marketing work ،support the organization’s reputation internally and externally | Customer relations management | 3 |
The definition of the student in statistical methods and the use of scientific methods in the collection, compilation and analysis of various statistical data. | Principles of Statistics | 4 |
Introducing the student to the general accounting rules and financial accounting course. And its applications in the establishments | Accounting principles | 5 |
Students acquire basic concepts related to the principles and activities of business administration and their applications in various business organizations | Principles of Business Administration | 6 |
he definition of the student’s rights and social responsibilities towards society through laws and regulations and contribute to changing human life for the better on: Change in values and feelings – and change in behavior Promote the idea of social justice | Human Rights and Democracy | 7 |
Teaching students the skills of working on the computer and the Internet in the field of specialization | Computer and Internet Applications | 8 |
Teaching students the basics of spoken language. | the grammar of English | 9 |
The practical aspect of the basics of marketing and student learning in the first stage in practice | summer training | 10 |
The second academic year:
Article in English name | Abstract | No |
To introduce students to the scientific methods of marketing research and its role in creating appropriate distribution outlets and their role in overcoming the difficulties facing the marketing of products. | marketing research | 1 |
Students acquire basic knowledge and skills in managing distribution channels that enable them to work in different business organizations | Distribution channels | 2 |
Teaching students successful methods in promoting and advertising the item | Promotion Managemet | 3 |
To introduce the student to the concepts and importance of international marketing and the economic, social, political and legal circumstances affecting him, and to provide the student with knowledge and bases of marketing principles and methods. | Internationl marketing
| 4 |
Introduce the student to the tools and methods of pricing the product and the methods of calculating its costs and selling it in or to stores | Price policies | 5 |
It aims at helping the student at marketing technics to communicate in administrative English both orally and writing | Scientific English language | 6 |
Teaching students the skills of working on the computer and the Internet in the field of specialization | Computer and Internet Applications | 7 |
Teaching students the basics of spoken language. | the grammar of English | 8 |
How to prepare scientific research in the field of competence. | Research Project | 9 |